Branding

Three Affordable Ways to Get Celebrities to Promote Your Brand
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Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Carol Tice
How to Become Your Company's Storyteller
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How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
Jennifer Wang
What Every Entrepreneur Can Learn from Hair Club for Men
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What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
Erika Napoletano
Five Simple Rules for Building a Blockbuster Brand
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Five Simple Rules for Building a Blockbuster Brand

The entrepreneurs behind Fresh cosmetics share the roadmap they followed in creating a successful brand from scratch.
Rosalind Resnick
How One Company Transformed Its Boring Products
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How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Carol Tice
Why Negativity Can Be Good for Your Business Blog
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Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Mikal E. Belicove
Understanding the Value of a Facebook Fan
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Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Mikal E. Belicove
What One Startup Got Out of Starring in Webisodes
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What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
Carol Tice
Measuring Offline Vs. Online Word-of-Mouth Marketing
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Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Mikal E. Belicove
What Entrepreneurs Can Learn About Social Media from Adam Carolla
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What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Shira Lazar
Why Big Corporations Are Putting the Brakes on Social Media
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Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Mikal E. Belicove
Business Groups Object to Major Domain Name Expansion
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Business Groups Object to Major Domain Name Expansion

Smaller companies could see higher costs, and few gains, when a flood of new online domains take effect.
Riva Richmond
How to Get Customers to Help Build Your Brand
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How to Get Customers to Help Build Your Brand

Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
Brad Sugars

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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