Branding

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Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
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Green Power: A Low-Cost Boost to Your Brand and Bottom Line

An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
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With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
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Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own...
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Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
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Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
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Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
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New Franchises Team Up and Make Co-branding Work

Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer b...
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Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
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How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
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Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
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How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
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How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
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Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
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Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.
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