Branding

Insights: Creating an Authentic Brand
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Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
Ameen Khwaja
Five Reasons Why Your Mission Statement Probably Stinks
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Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Why Your Website Should Cop an Attitude
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Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
Carol Tice
April Fools' Day at The Office
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April Fools' Day at The Office

See what tricks entrepreneurial companies have up their sleeves.
Diana Ransom
How to Build a Winning Brand
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How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
At South By Southwest, Here's Your To-Do List
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At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Jennifer Wang
How Ethnic Brands Grow Beyond Their Niche
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How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
10 Laws of Social Media Marketing
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10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Take It From The Pros

Your Corporate Blog Could Be Sabotaging Your Business

Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
10 Marketing Trends for 2011
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10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Building Your Brand with Social Media
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Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.
Take It From The Pros

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Jennifer Wang
Take It From The Pros

Seven Ways to Incorporate Crowdsourcing Into Your Business

Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.
Take It From The Pros

Common Sense Tips to Keep You From Burning Your Own Brand

Use social media to interact, engage and have fun, but be smart about it.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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