Branding

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How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
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Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
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Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
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Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
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April Fools' Day at The Office

See what tricks entrepreneurial companies have up their sleeves.
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How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
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At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
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How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
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10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
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Your Corporate Blog Could Be Sabotaging Your Business

Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
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10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
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Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.
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How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
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Seven Ways to Incorporate Crowdsourcing Into Your Business

Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.
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Common Sense Tips to Keep You From Burning Your Own Brand

Use social media to interact, engage and have fun, but be smart about it.
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