Branding

Five Key Ingredients of Lasting Brands
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Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
Gail Goodman
The Marketing Magic Behind Harry Potter
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The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
How to Name -- or Re-Name -- Your Business
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How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes
Is It Time for You to Get Anti-Social?
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Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result
How to Brand Yourself: An Introduction
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How to Brand Yourself: An Introduction

For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
Dan Schawbel
Using Sizzle Reels to Brand and Market Your Business
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Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Five Lessons from the Old Spice Man
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Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
How to Send the Right Message
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How to Send the Right Message

Make over your brand using these smart tips.
Kim T. Gordon
How to Handle a PR Crisis
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How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Jennifer Wang
Green Fallout
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Green Fallout

The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
How to Identify and Reach Underserved Markets
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How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Russ Fradin
Marketing With a Mission
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Marketing With a Mission

3 practical ways to draw consumers in with a socially conscious message
10 Ways to Build Your Personal Brand
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10 Ways to Build Your Personal Brand

No matter what industry you're in, a strong identity will help you stand out with customers.
Take It From The Pros

Are You Engaging or Interrupting?

Why joining online conversations isn't enough

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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