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Branding

Starting a Business

Startup Wedding Planners Explore Niche Markets to Stand Out

To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
Growth Strategies

3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media's attention -- and putting your startup in the spotlight.
Marketing

Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Marketing

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Marketing

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Marketing

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
Marketing

The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
Entrepreneurs

What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
Marketing

How a Small Distillery is Rethinking Manufacturing

Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Entrepreneurs

World-Champion Skier Jeremy Bloom's Unconventional Path to Entrepreneurship

He missed his shot at Olympic gold, his football career was sidelined by injuries. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once wo...
Marketing

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Starting a Business

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
Social Media

Pinterest Launches Web Analytics to Help You Pin Down Traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.