Branding

Is Your Company Cool Enough?
Take It From The Pros

Is Your Company Cool Enough?

In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.
Pattie Simone
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Building a Brand on a Budget

To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
Jason Ankeny
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Rebranding Lessons From Aol.2

Makeovers can boost a dying brand--the key is communications coupled with real changes.
Aaron Kwittken
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Time to Audit Your Image

It's all in the details--from the friendliness of reception to your office decor.
Take It From The Pros

The Year Ahead for General Motors

GM President Bob Lutz offers a glimpse of the battered auto manufacturer's 2010 to-do list.
Take It From The Pros

Change Your Definition of Marketing

A static concept means a stagnant business, and there's never been a better time for reinvention.
Dan S. Kennedy
Take It From The Pros

Become a Gift-Giving Guru

Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
Take It From The Pros

Seven Holiday Marketing Mistakes to Avoid

Boost year-end sales by steering clear of these slip-ups.
Starr Hall
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Bring Back Big Branding

Defining and communicating your personal brand will also help you bolster your sales.
Take It From The Pros

Learn From Tiger's PR Troubles

For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
Aaron Kwittken
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Build a Brand Unusual

Answer your 'why,' and point your business in the right direction.
Take It From The Pros

Are You Facing a Commodity Trap?

Don't be too quick to blame the economy--you might be the victim of your own complacence.
Take It From The Pros

Leverage Your Inner Lemon

Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
Take It From The Pros

Tag Yourself

Help your business become 'it' with a great tagline.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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