Branding

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The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.
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Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
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The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
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How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes
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Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result
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How to Brand Yourself: An Introduction

For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
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Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
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Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
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How to Send the Right Message

Make over your brand using these smart tips.
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How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
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Green Fallout

The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
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How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
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Marketing With a Mission

3 practical ways to draw consumers in with a socially conscious message
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Make Your Product Stand Out--Without Going Broke

Use these inexpensive design tips to set yourself apart from the competition.
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