Branding

Take It From The Pros

Time to Audit Your Image

It's all in the details--from the friendliness of reception to your office decor.
Take It From The Pros

The Year Ahead for General Motors

GM President Bob Lutz offers a glimpse of the battered auto manufacturer's 2010 to-do list.
Take It From The Pros

Change Your Definition of Marketing

A static concept means a stagnant business, and there's never been a better time for reinvention.
Dan S. Kennedy
Take It From The Pros

Become a Gift-Giving Guru

Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
Take It From The Pros

Seven Holiday Marketing Mistakes to Avoid

Boost year-end sales by steering clear of these slip-ups.
Starr Hall
Take It From The Pros

Bring Back Big Branding

Defining and communicating your personal brand will also help you bolster your sales.
Take It From The Pros

Learn From Tiger's PR Troubles

For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
Aaron Kwittken
Take It From The Pros

Build a Brand Unusual

Answer your 'why,' and point your business in the right direction.
Take It From The Pros

Are You Facing a Commodity Trap?

Don't be too quick to blame the economy--you might be the victim of your own complacence.
Take It From The Pros

Leverage Your Inner Lemon

Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
Take It From The Pros

Tag Yourself

Help your business become 'it' with a great tagline.
Take It From The Pros

Are You Losing Control of Your Brand Online?

Here are five ways to keep your internet presence in check.
Starr Hall
Take It From The Pros

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Building Brand Value the Playboy Way
Take It From The Pros

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Susan Gunelius

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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