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Branding

Marketing

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
Marketing

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.
Starting a Business

5 Business Naming Trends Startups Should Consider

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
Technology

How to Create Great Content for Your Website

How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
Marketing

The Logo Mishaps of Giant Brands

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.
Starting a Business

5 Trends Entrepreneurs Should Consider When Naming a Startup

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
Marketing

What You Can Learn About Branding From 'Project Runway'

Putting a unique spin on your business can help you stand out from the crowd.
Marketing

Why Man vs. Food Is Worth Watching

How the Travel Channel show soared to success thanks to the host's winning personality.
Marketing

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
Marketing

5 Tips to Help Your Marketing Messages Sing

Here's how to clear out the jargon and communicate clearly about your business.
Marketing

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Marketing

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Starting a Business

Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
Entrepreneurs

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.