Branding

Take It From The Pros

Starting a Clothing Business

These two college friends use their complementary skills to change the way guys buy pants.
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Unearth Your Inner Indy

Indiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
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Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
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Five Ways to Defend Your Online Reputation

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
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Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
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Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
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How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
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Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
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Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
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6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
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5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
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Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
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Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
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Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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