Branding

Take It From The Pros

Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Take It From The Pros

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
Take It From The Pros

Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Take It From The Pros

Bling Your Business Cards

First impressions count, so give your business cards some style.
Take It From The Pros

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
Take It From The Pros

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Take It From The Pros

Branding Trends: Delivery Channels Take the Lead

The hot ways to enhance your brand involve new media, but business branding basics are still in style.
Take It From The Pros

Why Getting Published Can Help You Network

It may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.
Ivan Misner
Take It From The Pros

Hiring a Branding Professional

Looking to improve your company's image? Here's how to find the firm to help you do it.
Take It From The Pros

Revamp Your Company Image

When it's time to update your business's image, follow these basic steps.
Ameen Khwaja
Take It From The Pros

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Kim T. Gordon
Take It From The Pros

The Art of Rebranding

Update a tired brand or create an entirely new identity with a smart rebranding strategy.
Take It From The Pros

Is Your Brand in Danger?

Brand pirates now fake SMB products. Are you getting hurt?
Take It From The Pros

What's in a Name?

What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.