Take It From The Pros

Identity Crisis

Our Marketing Expert reveals why you should think twice before changing your business name.
Kim T. Gordon
Take It From The Pros

It Figures

Resource for statistics and market data
Take It From The Pros

Stay on Customers' Minds

Positioning your company ahead of the pack will make customers think of you first.
Google Search Results Are Free Speech in the U.S.
Take It From The Pros

Google Search Results Are Free Speech in the U.S.

While a San Francisco ruling protects Google search results under the U.S. Constitution, European regulators aren't quite so hands off.
Nina Zipkin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”


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