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Branding

Marketing

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Marketing

Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.
Marketing

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Growth Strategies

Seven Ways to Incorporate Crowdsourcing Into Your Business

Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.
Marketing

Common Sense Tips to Keep You From Burning Your Own Brand

Use social media to interact, engage and have fun, but be smart about it.
Marketing

The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.
Marketing

Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
Marketing

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
Starting a Business

How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes
Marketing

Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result
Marketing

How to Brand Yourself: An Introduction

For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
Starting a Business

Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Marketing

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
Marketing

How to Send the Right Message

Make over your brand using these smart tips.
Marketing

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.