Branding

Marketing

Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
Marketing

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
Starting a Business

How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes
Marketing

Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result
Marketing

How to Brand Yourself: An Introduction

For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
Starting a Business

Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Marketing

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
Marketing

How to Send the Right Message

Make over your brand using these smart tips.
Marketing

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Growth Strategies

Green Fallout

The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
Marketing

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Marketing

Marketing With a Mission

3 practical ways to draw consumers in with a socially conscious message
Marketing

10 Ways to Build Your Personal Brand

No matter what industry you're in, a strong identity will help you stand out with customers.
Marketing

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Marketing

Make Your Product Stand Out--Without Going Broke

Use these inexpensive design tips to set yourself apart from the competition.
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