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Branding

Marketing

Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
Marketing

Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Marketing

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
Marketing

Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Marketing

Bling Your Business Cards

First impressions count, so give your business cards some style.
Marketing

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
Marketing

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Marketing

Branding Trends: Delivery Channels Take the Lead

The hot ways to enhance your brand involve new media, but business branding basics are still in style.
Marketing

Why Getting Published Can Help You Network

It may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.
Marketing

Hiring a Branding Professional

Looking to improve your company's image? Here's how to find the firm to help you do it.
Marketing

Revamp Your Company Image

When it's time to update your business's image, follow these basic steps.
Marketing

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Marketing

The Art of Rebranding

Update a tired brand or create an entirely new identity with a smart rebranding strategy.
Marketing

Is Your Brand in Danger?

Brand pirates now fake SMB products. Are you getting hurt?
Marketing

What's in a Name?

What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.