Branding

Marketing

Bring Back Big Branding

Defining and communicating your personal brand will also help you bolster your sales.
Marketing

Learn From Tiger's PR Troubles

For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
Marketing

Build a Brand Unusual

Answer your 'why,' and point your business in the right direction.
Growth Strategies

Are You Facing a Commodity Trap?

Don't be too quick to blame the economy--you might be the victim of your own complacence.
Starting a Business

Leverage Your Inner Lemon

Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
Marketing

Tag Yourself

Help your business become 'it' with a great tagline.
Marketing

Are You Losing Control of Your Brand Online?

Here are five ways to keep your internet presence in check.
Marketing

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Branding

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Starting a Business

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Starting a Business

Be Efficient With Your Social Networking

Budget your time wisely--or risk being ruled by the internet.
Starting a Business

The Ultimate Class Project

How two students saw an opportunity to corner a market by providing companies with targeted marketing and delivering utility to students.
Marketing

Harnessing the Wisdom of Crowd

Feedback from the masses can help with damage control and improve your brand.
Starting a Business

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.
Marketing

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
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