Branding

Marketing

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
Marketing

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.
Marketing

Take Your Tag Line from Drab to Fab

You wouldn't just blow up the whole brand and start over. But with the tag line you can.
Marketing

Success Must be Measured

4 key metrics can help you determine if your brand-building is working.
Growth Strategies

Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.
Marketing

Do Marketing Counterstrikes Work?

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
Starting a Business

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Marketing

Marketing That Takes Flight

Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
Marketing

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Marketing

Marketing to the 7 Deadly Sins

When it comes to recession-proof businesses, vice is nice.
Marketing

Simplify Business Communication

Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.
Marketing

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Marketing

How to Manage Your Yelp Reviews

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Starting a Business

Back in the Beverage Business

The founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.
Marketing

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
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