Branding

Marketing

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Marketing

Marketing to the 7 Deadly Sins

When it comes to recession-proof businesses, vice is nice.
Marketing

Simplify Business Communication

Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.
Marketing

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Marketing

How to Manage Your Yelp Reviews

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Starting a Business

Back in the Beverage Business

The founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.
Marketing

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
Starting a Business

A Perfect Pair

These two college friends use their complementary skills to change the way guys buy pants.
Marketing

Starting a Clothing Business

These two college friends use their complementary skills to change the way guys buy pants.
Marketing

Unearth Your Inner Indy

Indiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
Starting a Business

Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
Reputation Management

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
Marketing

Five Ways to Defend Your Online Reputation

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
Marketing

Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
Marketing

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
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