Branding

Marketing

Make Your Product Stand Out--Without Going Broke

Use these inexpensive design tips to set yourself apart from the competition.
Marketing

Is Your Company Cool Enough?

In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.
Starting a Business

Building a Brand on a Budget

To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
Marketing

Rebranding Lessons From Aol.2

Makeovers can boost a dying brand--the key is communications coupled with real changes.
Marketing

Time to Audit Your Image

It's all in the details--from the friendliness of reception to your office decor.
Marketing

The Year Ahead for General Motors

GM President Bob Lutz offers a glimpse of the battered auto manufacturer's 2010 to-do list.
Growth Strategies

Change Your Definition of Marketing

A static concept means a stagnant business, and there's never been a better time for reinvention.
Marketing

Become a Gift-Giving Guru

Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
Marketing

Seven Holiday Marketing Mistakes to Avoid

Boost year-end sales by steering clear of these slip-ups.
Marketing

Bring Back Big Branding

Defining and communicating your personal brand will also help you bolster your sales.
Marketing

Learn From Tiger's PR Troubles

For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
Marketing

Build a Brand Unusual

Answer your 'why,' and point your business in the right direction.
Growth Strategies

Are You Facing a Commodity Trap?

Don't be too quick to blame the economy--you might be the victim of your own complacence.
Starting a Business

Leverage Your Inner Lemon

Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
Marketing

Tag Yourself

Help your business become 'it' with a great tagline.
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