Why Interactive Content Will Boost Your Customer Loyalty
Interactive content provides a cost-effective way for businesses to enhance campaign participation, customer engagement, and loyalty, regardless of their size and budget.
By Jessica Wong
What Is a Brand Personality? Here's How to Develop One.
Connect with your audience on a deeper level by giving and cultivating your brand a personality. Read here how to do so.
Get Customers to Fall in Love With Your Company With These 3 Disney Marketing Tactics
For startups struggling to capture the attention of potential customers, connect with them and build credibility in today's fast-paced business world, Disney's marketing can teach you a few valuable lessons. Ready to join this rollercoaster ride?
10 Easy Ways to Upgrade Your Digital Branding With User-Generated Content
Struggling to outshine established industry giants? Learn how to apply user-generated content for powerful digital branding in this comprehensive guide and build your brand's unique recognition in the market.
Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Effective storytelling can help construct strong bonds between brands and audiences.
3 Simple Ways to Build Social Commerce for Your Business
Explore three easy ways to build an engaged online community for your business and increase your revenue in the process.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding
Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.
Shaping The Narrative of Your (Personal) Brand is The Secret to Your Success. Here's Why.
The founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception sits down with Jessica Abo.
5 Reasons Why This Metric is the Future of Public Relations
The measure of a brand's reputation has changed significantly. Here's what you should look out for.
How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience
When it comes to "brand experience," harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here's how.
3 of the Biggest Risks That Come With Rebranding — and How to Overcome Them
Here are some tips to manage three of the biggest risks companies face when rebranding.
Beach House Ventures Gives Beauty Brand-Building a Bold New Look
Co-founders Shaun Neff and PJ Brice announce their new one-stop shop for beauty and lifestyle brand-building and growth.
ChatGPT vs. Radical Authenticity in Personal Branding
As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here's why.
5 Tactical Tips to Grow Your Brand and Create a Successful Marketing Structure
Using the analogy of a bullwhip, let's discuss how a business's functional groups should interact to create a successful marketing structure.