Branding

How to Build a Personal Brand in 5 Steps

Most entrepreneurs build their personal brand in the wrong order. Let's talk about the correct order for you to build your own strong personal brand!

How to Build a Successful Personal Brand in 5 Simple Steps

Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.

5 Business Lessons From Charli D'Amelio and Her Sister Dixie D'Amelio

Take your personal brand to the next level with these strategies.

Adrian Falk

7 Powerful Ways to Improve Your Brand Reputation and Recognition

A good reputation can strengthen credibility and boost your revenue. Learn how to build an image that puts your brand in control.

Adam Petrilli

The Benefits of Having a Consumer Brand for Hard Science

Any company doing something innovative and hard that ends up in food or consumer space, would be crazy not to think carefully about whether a consumer brand could help them.

Tom Simmons

Break Through the Noise: 5 Hacks to Boost Your Public Relations Efforts in a Noisy Digital World

The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Follow these effective public relations hacks to stand out from the crowd.

Why You Need A PR Agency and How to Choose One Wisely

A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.

Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.

The question isn't whether brands should take a stand but how and when.

Lida Citroën

4 Steps to Building the Best Online Reputation

Your online reputation can win or lose new customers. Here's how to build an online reputation with high-quality reviews in 2022.

Are You Creating Content for Human Consumption? Let's Find Out.

Here are the six steps to developing an effective content strategy that's actually made for human consumption (from the perspective of a chef).

AJ Kumar

Want Success? Define Your Company Values

Whether you're creating a new company or refreshing a business, make it a practice to assess your company's core values and traditions.

Nathan Miller

Telling Your Brand Story Is Crucial. 4 Steps To Ensure That It Resonates.

Your founding story is important, but the way you share it can make -- or break -- the image of your company. Here are four ways to ensure it translates in a way that resonates.