Brands

News and Articles About Brands

How to Effectively Use Storytelling to Attract a Larger Brand Following
Take It From The Pros

How to Effectively Use Storytelling to Attract a Larger Brand Following

Storytelling for your personal brand is a great way to connect more with your leads and customers.
Heineken's New Ad Shows Pepsi the Right Way to Get Political
Advertising

Heineken's New Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.
Rose Leadem
4 Simple Tips for Finding Your Brand's Voice
Take It From The Pros

4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
7 Factors That Make a Brand Stand Out
Take It From The Pros

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
Tell Your Startup's Story and Captivate Your Audience. Here's How.
Take It From The Pros

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Anna Johansson
What You Can Learn From Wendy's Sassy Social Media Challenge
Wendys

What You Can Learn From Wendy's Sassy Social Media Challenge

The company called on 16-year-old Carter Wilkerson to set a Twitter record to win a year of free chicken nuggets.
Rose Leadem
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
Brands

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.
Steve Tobak
The People, Products and Brands We've Lost This Year
Brands

The People, Products and Brands We've Lost This Year

From Don Rickles to Chuck Berry, a sad look back at this year's losses.
Rose Leadem
Oh, Internet: The Web's Best April Fools' Pranks
April Fools Day

Oh, Internet: The Web's Best April Fools' Pranks

Every April 1, the web goes collectively insane. Here are the best recent pranks and fake-outs.
This CEO Thinks It's Time for Business Leaders to Get Political
Politics

This CEO Thinks It's Time for Business Leaders to Get Political

Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.
Lydia Belanger
Why These 10 Companies Turning 100 or Older in 2017 Still Matter
Milestones

Why These 10 Companies Turning 100 or Older in 2017 Still Matter

It takes resilience and a willingness to change to weather more than a century.
Lydia Belanger
The 13 Most Interesting Ads of 2016
Advertising

The 13 Most Interesting Ads of 2016

These ads are bound to make you laugh -- or in some cases, shed a tear.
Rose Leadem
Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad
Cadillac

Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad

The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
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