Brands

News and Articles About Brands

The People, Products and Brands We've Lost This Year
Brands

The People, Products and Brands We've Lost This Year

From Mildred Dresselhaus to Mary Tyler Moore, a sad look back at this year's losses.
Rose Leadem
This CEO Thinks It's Time for Business Leaders to Get Political
Politics

This CEO Thinks It's Time for Business Leaders to Get Political

Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.
Lydia Belanger
Why These 10 Companies Turning 100 or Older in 2017 Still Matter
Milestones

Why These 10 Companies Turning 100 or Older in 2017 Still Matter

It takes resilience and a willingness to change to weather more than a century.
Lydia Belanger
The 13 Most Interesting Ads of 2016
Advertising

The 13 Most Interesting Ads of 2016

These ads are bound to make you laugh -- or in some cases, shed a tear.
Rose Leadem
Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad
Cadillac

Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad

The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
5 Examples of Brands Doing Holiday Marketing Right
Holiday Marketing

5 Examples of Brands Doing Holiday Marketing Right

Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.
Jayson DeMers
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
5 Steps to Creating a Loyalty Building Strategy for Your Business
Community building

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Ann Smarty
Social Media Sensation Ken Bone Stars in IZOD's New Commercial
Presidential Elections

Social Media Sensation Ken Bone Stars in IZOD's New Commercial

The star of the second presidential debate takes his success up a notch.
Rose Leadem
How Reality Star Bethenny Frankel Achieved Brand Success
Celebrities

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Adam Callinan
Top Signs Your Brand Strategy Is Losing Focus
Focus

Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
8 Ways Customer Service Affects Your Business's Bottom Line
Customer Service

8 Ways Customer Service Affects Your Business's Bottom Line

High-quality customer service is essential to a growing or established company's bottom line.
5 Signs It's Time to Rebrand
Rebranding

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
Apple, Google and Coca-Cola Top List of 100 Most Valuable Brands
Brands

Apple, Google and Coca-Cola Top List of 100 Most Valuable Brands

Interbrand's report ranks brands based on financial performance, its influence on customers and its power to command a premium price or drive company sales.