Brands
94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.
Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.
Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.
An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.
What Damian Lillard Taught Me About Personal Branding
Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.
How to Overtake Your Competition With Creative Brand Precision
Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.
Is the Company Tagline You Want to Use Already Someone Else's Trademark? Here's How to Avoid Legal Issues and Infringement.
Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.
How to Better Manage Your Brand's Reputation in the Digital Age
In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.
How to Maintain Brand Authenticity in an Increasingly Skeptical World
What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.
"Run Your Way" For Brand Success: A New Balance Perspective On Marketing
The secret to success is to free brands from a one-dimensional approach to marketing, because, just as there is no one right way to run, there is no singular approach to developing a brand.
Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here's an Effective Strategy You Need to Try.
Celebrity gifting suites at events like the Oscars and Grammys provide a prime opportunity for brands to boost visibility and earn endorsements.
The Era of Faceless Branding Is Over — Here's Why Modern Brands Fail and Publicity Reigns Supreme in 2024
No longer can a brand hide behind its company logo and expect to thrive.
4 Ways Brands Can Educate Their Customers and Win Hearts
Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd.
This 'Branding Whisperer' Wants to Reignite the X Games to Its Past Glory
Entrepreneur Shaun Neff was just tapped to help supersize the iconic sporting event. 'It has lost relevance and its connection to culture,' he says.
5 Key Elements of Selling Your Brand to the Media
Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.
How to Monetize Your Brand and Turn Personal Influence into Profit in 2024
In today's fast-paced digital world, your personal brand is more than a mere online presence — it's a valuable asset waiting to be monetized.
What is Google Saying? Why a Positive Brand Reputation Online is So Important
Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.