Brands - Page: 13

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.

Catherine Clifford

· 4 min read

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.

Joanna Lord

· 5 min read

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.

Ross McCammon

Articles Editor, GQ magazine

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.

Eric Schiffer

· 3 min read

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.

Luke Summerfield

· 5 min read

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.

Ann Handley

· 5 min read

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.

Nina Zipkin

· 3 min read

Whose Trademark Is It Anyway?

Our expert speaks to the nuances of trademark law.

Nina Kaufman

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.

Andrea Huspeni

· 3 min read

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.

Jason Daley

· 8 min read

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.

Jason Daley

· 14 min read

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.

Kevin Bobowski

· 4 min read