Brands - Page: 13
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
New Business? Here Are 5 Tips on How to Craft a Great Brand.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
When It Comes to Branding, It's All About Color (Infographic)
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
How to Build a Brand That Attracts Die-Hard Followers
Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open
NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
The Top Brands in Food Service, Hotels, Retail and More
These brands took the No. 1 spot in various categories. Here's why.