Brands

Starting a Business

Five Simple Rules for Building a Blockbuster Brand

The entrepreneurs behind Fresh cosmetics share the roadmap they followed in creating a successful brand from scratch.
Growth Strategies

How to Find Hot Franchises in a Cold Market

What buyers look for when shopping for a franchise if a famous brand name doesn't top their list.
Marketing

Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
Marketing

Building a Money-Making Brand

Stand out from the competition with these 5 steps to creating a winning brand platform.