Brands

Marketing

Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here's an Effective Strategy You Need to Try.

Celebrity gifting suites at events like the Oscars and Grammys provide a prime opportunity for brands to boost visibility and earn endorsements.

Thought Leaders

The Era of Faceless Branding Is Over — Here's Why Modern Brands Fail and Publicity Reigns Supreme in 2024

No longer can a brand hide behind its company logo and expect to thrive.

Marketing

4 Ways Brands Can Educate Their Customers and Win Hearts

Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd.

Thought Leaders

This 'Branding Whisperer' Wants to Reignite the X Games to Its Past Glory

Entrepreneur Shaun Neff was just tapped to help supersize the iconic sporting event. 'It has lost relevance and its connection to culture,' he says.

Marketing

5 Key Elements of Selling Your Brand to the Media

Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.

Money & Finance

How to Monetize Your Brand and Turn Personal Influence into Profit in 2024

In today's fast-paced digital world, your personal brand is more than a mere online presence — it's a valuable asset waiting to be monetized.

Branding

What is Google Saying? Why a Positive Brand Reputation Online is So Important

Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.

Branding

5 Levels of Brand Visibility and How to Make It to the Top in 2024

Use these practical tips to go to the next level of visibility with your brand.

Growing a Business

10 Reasons Why Branding Is Important, Even For Startups

Branding is a fundamental aspect of building a successful startup.

Marketing

How to Establish a Distinct Brand Identity in a Saturated Market

My top tips for creating a unique brand that stands out amongst competitors.

Social Media

Influencers Have Some Serious Power — Are They a Worthwhile Spend for Brands?

Influencers have some serious sway, but are they worth it?

Branding

8 Ways Social Media Use Can Backfire on Your Personal Branding

Chasing branding just for the sake of branding can backfire on us.

Branding

How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck

Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.

Science & Technology

How to Preserve Your Brand's Humanity in the Era of AI

Businesses are delving deeper and deeper into AI. How can you avoid losing your company's humanness while still getting the benefit of AI innovations? These three strategies will help you keep your brand humanity strong.

Branding

How PR and SEO Can Converge to Supercharge Your Online Exposure

Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.