Brands

The Importance of An Effective Marketing Strategy in Reaching Your Business Goals

Establishing an online presence, engaging with consumers, and building trust with your audience will place your brand at the top of mind. A powerful marketing strategy results in these five benefits to drive ROI.

Grace Kim

Ready to Expand Your Brand? Don't Make These 4 Critical Mistakes

Make sure you know why you want to expand, make sure you have the cash required to expand -- then avoid making these four mistakes.

Meet 6 of the Top New And Emerging Franchises

Here's how some of the hottest new franchise concepts got their start.

Entrepreneur Features Emerging Brands

New series profiles the best up-and-coming franchise concepts.

Jeff Cheatham

3 Things a Personal Brand Gives You

Personal branding is about visibility, portability and a platform. 

10 Reasons Why Your Brand Needs to Be Online in 2022

The internet has become the great equalizer as opportunities continue to increase in the online space.

Naomi Garrick

5 Tips for Creating Innovative UX Design

These intangible principles should be in place to guide you through the fairly ambiguous realm of UX design.

Goran Paun

What Is Your Brand Saying About You?

Growing a brand is a journey. Do it right, and you'll be rewarded.

Aytekin Tank

Behind the Scenes of a Company Rebrand

Through the rebranding process, I learned the importance of concepts like company UX.

Sean McDermott

Dear Brit: How Do I Set My Brand Designer Up for Success?

What to do when you brand is still a blank canvas.

Brit Morin

This Simple Ecommerce Strategy Will Unify All Your Sales Channels

Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. This article offers actionable advice on how brands can rise above the ecommerce noise and stand out from their competition.

Nick Heethuis