Building Buzz
The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
Mattel announced the most diverse lineup of Ken dolls in the line's history.
How Content Marketing Helps Mobile App Businesses
Various researches reveal that prospective users reject one in four mobile apps after the first time
How to Build Buzz and Launch Your Company
Don't launch with a whisper; launch with a roar. Here's how.
Tips for Pitching the Media
Read on to learn how to better capture the media's attention
The 3 Ways Smart Social Media Accelerates Startup Success
Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
3 Secrets of Building a Personal Brand From a Marketing Master
Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Grow Your Online Business Without Depending Exclusively on Google
Google is huge but it is not the entire online marketplace, unless you let it be.
Here's What Happened When Three Families Spent the Night at IKEA
Publicity stunt du jour, part II.
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Sleep tight. The furniture is already assembled and you get to keep the sheets.
7 Ways to Get the Most Out of Exhibiting at a Trade Show
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
When Entrepreneurs Should Consider Stealth Mode
While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode.
Is Your Startup Ready for the Spotlight?
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Man Covers His Naked Body in 460,000 Bees to Promote Honey Line
She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as 'bee-bearding' in order to generate buzz for his honey business.