Building Buzz: Page 2
5 Tips for Producing Direct Mail Copy That Sells
These strategies will help you craft a direct mail piece that will connect with your customer.
The 5 Key Elements of a Great Direct Mail Sales Piece
If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
LISTEN: How to Make a Million Dollars Online
In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
How Your Alma Mater Can Jumpstart Your PR
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
What Not to Hook a Media Pitch to, Ever
You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Should You Name Drop Another Startup?
"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
3 Tips for Landing Press for Your Startup
Business coach Antonio Neves offers his top tips for landing the media's attention -- and putting your startup in the spotlight.
3 Ways to Determine If Your Startup Is Ready for Press
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
How to Launch a Successful Brand Ambassador Initiative
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Tech Savvy and Awkward: How To Communicate With Confidence
Business coach Antonio Neves gives his three tips for how to best communicate when communicating isn't your forte.
3 Ways to Land Media Attention Without a News Pitch
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
4 Steps to Creating Buzz on a Shoestring Budget
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Live Chat with Social-Media Maven Jason Sadler
Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.
How to Humanize Your Brand and Build Social-Media Buzz
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.