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The famous doll refers to her slogan "be what you want to be", with Barbies made in the image of six female scientists who made a difference during the pandemic.
Barbie gets her crown back! 2020 was his best year in sales after betting on inclusion, the 'body positive' and demolishing gender roles
The reinvention of Barbie brought Mattel the most growth in two decades, as its shares rose more than 50% and specialists project more success in the future.