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Content Marketing

Marketing

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
Marketing

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Finance

Why Pretending to Be Decisive Works and Other Tips This Week

How to make a decision, personalize your funding pitch, find an original name for your business and more: our best tips of the week.
Marketing

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Technology

How to Create Great Content for Your Website

How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
Starting a Business

How to Create Pre-Launch Buzz

Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Franchises

The Biggest Lessons Franchisors Learned About Social Media

The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.
Marketing

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Marketing

Why Content Is Still King When It Comes to Lead Generation

The right mix attracts search engines, generates page views -- and turns browsers into buyers
Marketing

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.