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Content Marketing

Technology

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.
Marketing

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
Growth Strategies

Give Performance Reviews More Than Once a Year and Other Must-Read Business Tips

A look at why you shouldn't wait till the end of the year to do a performance review, why you should engage friends in your business and more advice for business owners.
Small Business Heroes

6 Content Marketing Principles Every Business Needs to Follow

No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
Small Business Heroes

Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

A look at how to get employees on board with your vision, why you should connect with customers and more advice for business owners.
Marketing

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.
Technology

Online Lifestyle Retailers Are Turning Into Magazines

A new wave of ecommerce startups is getting traction in the marketplace by marrying high-quality editorial with online shops boasting fast delivery, excellent customer service and lust-worthy products.
Marketing

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
Marketing

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
Small Business Heroes

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Finance

Why Pretending to Be Decisive Works and Other Tips This Week

How to make a decision, personalize your funding pitch, find an original name for your business and more: our best tips of the week.
Marketing

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Technology

How to Create Great Content for Your Website

How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.