Content Marketing - Page: 61

7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.

Tasha Hardy

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.

Ian Lurie

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.

Tom Cochran

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.

Puneet Mehta

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.

Joanna Lord

The Business of Nudity: The Unlikely Success of Mr. Skin

The founder of the popular website talks about how he turned his passion into profit.

Jeff Haden

What Brands Can Learn About Storytelling

Shane Snow used his journalism background to found an online platform connecting writers and corporate clients. In the process, he's learned how good, old fashioned storytelling can boost branding.

Sarah Max

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.

Scott Levy

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.

Ann Handley

10 Stories From the Web to Know About This Week, Nov. 8, 2013

Why Twitter has staying power, a progressive pitch in NYC, play with your pet remotely via Petcube, putting the iPad Air through the ringer, why small businesses should love Bitcoin. This week's notable news and tantalizing tidbits for entrepreneurs.

Brad Crescenzo

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.

Eric Siu

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.

Ian Lurie