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Content Strategy

Content Marketing

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Content Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
Content Strategy

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Content Strategy

Have an Idea for a Sitcom? NBC Is Listening.

The network has launched an online talent competition to find its next comedy hit.
Content Marketing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Content Strategy

Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series

Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
Startup Kit

You've Got a Blog. Now, Get Readers.

Attracting thousands of readers may seem like a daunting task, but it's a manageable one if you follow these tips.
Content Marketing

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
Social Media

'David After Dentist' Dad Now Wants Christianity to Go Viral

The father behind one of the most famous viral videos in the world has been tapped to curate religious-oriented content for a brand new Christian social media website.
The Grind

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
Content Marketing

5 Tricks to Producing Quality Content

As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
SEO

The SEO Gray Area Isn't So Gray Anymore: What It Means for Your Strategy

When it comes to SEO, Google is increasingly holding marketers accountable for creating quality content void of keyword or link-building scams.
Websites

Content to Keep Off Your Website

When designing your site, be aware of these content strategies, so you don't do more harm than good.
SEO

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.
Marketing

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.