Customer Engagement

Customers

Digging For Gold: Identifying Your Ideal Customer

Understanding your customers and meeting them where they are, in order to better serve them, is the secret of success.

Is Your Business Catering to Its Customers Or Its Product?

Product-centric focus can detract from customer experience. Here's how to change that.

Storytelling Can Help Anyone Connect to Your Brand

Here's how to find your narrative.

Why Building a Personal Brand Is More Important Than Ever

Creating experiences and being able to influence your customers are the keys to success.

Want More Referrals? Here Are The Best Ways to Earn Them

Ask for clients and customers to spread the word, and ye might receive (and other tips).

More From This Topic

Growth Strategies

5 Things That Cause Reasonable Consumers to Abandon Their Shopping Carts

Even the most educated, reasonable online buyers bail from time to time. Does this sound familiar? Here's why.

Why Sales Copywriting Is Crucial for Your Business

If you want customers to purchase your product right away, then you better have the write stuff.
Growth Strategies

Customer Experience Will Determine the Success of Your Company

Take a cue from Amazon and Netflix and use every tool in your arsenal to keep people coming back.
Marketing

Want More Clients? Focus On Your Personal Brand

How would it feel to run a competition-proof business? Here is the secret to making it happen with ease.

3 Fixes for Common Mistakes Businesses Make When Answering Customer Questions

Common ground, understanding and a little patience can be your greatest business assets.
Technology

4 Steps for Increasing Your App's User Engagement and Retention

Here's how to make a smartphone app stand out in a crowded space.
Growth Strategies

Master the WILO Model for Enrolling High-Paying Clients

Here's a four-step plan to help closing high-end sales with ease.

4 Ways Your Business Can Leverage Its Proprietary Data

Few brands know how to benefit from it. Make sure yours is among those that does.
Growth Strategies

Key Principles for Turning a Side Hustle Into a 6-Figure Business

Yes, you can scale your startup into a larger, more successful operation, and here's how.
Marketing

The Indecent Crete Proposal

How one very strange date in my 30s still applies to the way I do business today.