Customer Engagement

Customer Satisfaction

Cultivating the Right Attitude Turns Customers Into Followers

Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
Customer Engagement

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.
Social Media

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Social Media Marketing

Questions All Social-Media Marketers Must Ask

How to make a comprehensive social marketing plan.
Social Media

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
Branding

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
Startup Kit

The 10 Most Deadly Mistakes in Website Design

If you can manage to avoid these 10 mistakes, you'll be well on your way to a site that attracts visitors and makes them want to stick around.
Leadership Qualities

Growth and Change Require Agile Leadership and Bedrock Values

The agile CEO is humble enough to question assumptions and accept suggestions but firm on core principles.
Sales Scripts

Getting to a Yes With Sales Scripting in 7 Easy Steps

Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
Customer Loyalty

Smiling Is Contagious. Customers (and Your Business) Thrive on It.

This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.
Customer Feedback

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Mission Statement

A Company Really Clicks When Mission, Brand and Culture Converge

For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.
Advertising

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
Mobile Advertising

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Customer Relationship Management

5 Steps to Creating a Valuable Customer Conference

For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
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