Customer Engagement

Branding

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
Project Grow

What Motivates Entrepreneurs to Do What They Do? (Infographic)

Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.
Customer Engagement

OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

Bowing to customer outrage, the food giant has done an about-face on its terms of service.
Facebook Marketing

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
Ask Entrepreneur

How Your App Can Turn a Profit

Our expert breaks down the three business models app makers can use to generate revenue.
Legal Issues

Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.
Retention

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
Color

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Snapchat

5 Reasons Every Business Should be on Snapchat

The disappearing-message platform gives you a chance to connect with customers more casually.
Customer Engagement

7 Damaging Myths About Customer Engagement to Promptly Discard

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
Customer Engagement

Safe Use of Social Media in Regulated Fields? It's a Real Option.

Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
Online Advertising

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Team-Building

Putting Together Your Social Media Team

When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
Customer Engagement

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Ready for Anything

5 Uncommon Ways to Win a Customer's Heart

Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.
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