Customer Engagement - Page: 40

The 6 Elements of Persuasion (Infographic)

When you want to get your customer to say yes, keep these principles in mind.

Nina Zipkin

· 2 min read

The 3 Things You Need to Do When You've Upset Your Customer

If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.

Tom Borg

· 3 min read

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.

John Brubaker

· 6 min read

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.

Craig Simpson

· 6 min read

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.

Andrew Miller

· 3 min read

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.

Ann Tran

· 5 min read

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.

Stephanie Richards

· 4 min read

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!

Al Lautenslager

· 5 min read

To Nurture Business Customer Loyalty, Foster Community

Connecting customers with each other to discuss common challenges builds tight bonds with you.

Mark Woollen

· 4 min read

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.

Al Lautenslager

· 5 min read

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.

Nina Zipkin

· 5 min read

Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Turning business processes into games -- the idea behind the trendy buzzword "gamification" -- encourages frequent participation and makes mundane tasks entertaining.

Catherine Clifford

· 2 min read