Customer Engagement

Email Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Customer Loyalty

Would You Get a Tattoo of Your Favorite Franchise's Logo?

Anytime Fitness, Entrepreneur Magazine's Franchise of 2014, is a global, full-service gym with an army of dedicated fans.
Body Language

Closing the Deal Is as Easy as Smiling

Scientists refer to the surge of good feeling as emotional contagion. Whatever the sentiment, entrepreneurs can use it to good effect.
Connected Entrepreneur

Don't Stop Recruiting Employees Once They're Hired

Jon Bischke's company, Entelo, makes it easier for companies to recruit new talent. Yet, the secret to success, he says, isn't just finding the right people, but figuring out how to keep them.
Content Marketing

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Customer Engagement

3 Social Media Rules Most Entrepreneurs Don't Follow

With a little effort, you can build a reputation through social media as someone who values customer service and works hard to answer consumer questions.
Customer Service

Will Your Company Be a Leader of the Customer-Service Revolution?

These four key ways can help a startup or small company win over consumers to be brand loyalists.
Business Etiquette

If You Want That Customer, Mind Your Manners

Etiquette is not just something your parents thought was important or an outdated social protocol. Potential buyers deserve respect.
Customer Relationship

Your Company Shouldn't Need to Shout 'The Customer is King!'

Put the customer at the center of your business and they will know they are king, without all the yelling.
Problem Customers

How to Deal With Headache-Inducing Customers

While most customers are happy when companies offer solutions and try to help , there are a few types of customers who will never be happy. Here is how to deal with them.
Customer Relationship Management

Your Customers Can Now Direct Message You on Yelp

The new direct-messaging tool aims 'to ensure people never have to leave Yelp to find all the info their hearts' desire,' the company said.
Content Marketing

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn't worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Customer Satisfaction

Cultivating the Right Attitude Turns Customers Into Followers

Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
Customer Engagement

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.