Customer Engagement - Page: 43

The 6 Vital Ways to Engage Users of Your App

After a customer actually chooses your app, what makes them try it out and continue using it?

Rahul Varshneya

· 4 min read

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.

Daniel Newman

· 5 min read

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.

Firas Kittaneh

· 4 min read

Connect With Customers by Leveraging Smartphone Sensors

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.

Puneet Mehta

· 5 min read

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.

Michele Serro

· 4 min read

What Motivates Entrepreneurs to Do What They Do? (Infographic)

Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.

Catherine Clifford

· 1 min read

OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

Bowing to customer outrage, the food giant has done an about-face on its terms of service.

Nina Zipkin

· 2 min read

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.

Sherice Jacob

· 5 min read

How Your App Can Turn a Profit

Our expert breaks down the three business models app makers can use to generate revenue.

Rahul Varshneya

Co-founder at Arkenea

Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.

Kim Lachance Shandrow

· 3 min read

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.

Jeff Kauflin

· 2 min read

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.

Ross McCammon

Articles Editor, GQ magazine