Customer Engagement - Page: 44
Safe Use of Social Media in Regulated Fields? It's a Real Option.
Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
Unintended Consequences: How Consumer Misuse Can Boost Sales
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
4 Common Customer-Service Obstacles (And How to Fix Them)
Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
A compelling brand story gives your audience a way to connect with you.
10 Tactics for Increasing Your Customer Value and Loyalty
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Want to Gain Influence on Social Media? Get to Work.
There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand
This advice might sound blasphemous to some, but it could bring you more business.