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Customer Engagement - Page: 48
Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company
The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.
This Software Company Can Boost Your Retention Rate
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
When It Comes to Branding, It's All About Color (Infographic)
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
7 Damaging Myths About Customer Engagement to Promptly Discard
Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
Safe Use of Social Media in Regulated Fields? It's a Real Option.
Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
Unintended Consequences: How Consumer Misuse Can Boost Sales
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
4 Common Customer-Service Obstacles (And How to Fix Them)
Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.