Customer Experience

Innovation Now

When Your Product Design Makes Your Customers Feel Smart

Create services or devices that enable users to maximize their time and money. Big Data can play a role in this fine-tuning.
Customer Engagement

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Online Advertising

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Branding

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Google

Google Faces Lawsuit Over Kids' In-App Purchases

Google is on the receiving end of a class-action lawsuit brought by parents whose kids unknowingly paid a substantial amount of money for in-app purchases.
Loyalty

Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
Consumer Habits

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
Websites

Content to Keep Off Your Website

When designing your site, be aware of these content strategies, so you don't do more harm than good.
Customer Relationship

3 Ways to Treat Early Adopters Like Royalty

When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.
Marketing

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Technology

Why Businesses Will Like PayPal's Updated Checkout Process

The payment processing company has moved to a simpler 'in-context' checkout system.
Starting a Business

Warby Parker Founder Looking to Take on Big-Name Grooming Companies With Niche Offerings

After co-founding Warby Parker, Jeff Raider is hoping to find success again with his newest endeavor, Harry's.
Growth Strategies

Why Ditching Silicon Valley for Paris Was the Best Decision for My Startup

Vayable co-founder Jamie Wong opens up about how leaving the Valley's "techno-chamber" helped her form deeper connections with customers.
Marketing

Why Everyone Should Buy From You Instead of the Competition

Outshining your competition means getting savvy about your approach. This doesn't require a hefty budget, just a creative mind and sense of adventure.