Customer Feedback

Branding

Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Review Sites

In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables

If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
Customer Engagement

7 Damaging Myths About Customer Engagement to Promptly Discard

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
Customer Engagement

Safe Use of Social Media in Regulated Fields? It's a Real Option.

Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
Customer Engagement

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Bitcoin

What the Heck Is a Bitcoin Anyway?

And how can my business accept payments with the digital currency?
Customer Feedback

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Customer Loyalty

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Sales

Closing My First Big Deal

How one entrepreneur landed his first client for pay when other startups give away their products.
Customer Relationship

Angry Client? Listen and Keep Your Cool.

Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.
Finance

'Funded' Doesn't Necessarily Mean 'Validated'

While an absence of funding can feel discouraging, don't let investment serve as the sole barometer for the worth of your enterprise.
Technology

3 Simple Steps to Getting Feedback for Your App -- Fast

Here's how you can screen, recruit and reach people efficiently to get input on your new app or service.
Marketing

Bring Traffic to Your Site With These 4 Blogging Alternatives

Is writing not your shtick? Here are four options for producing SEO-friendly content that requires minimum writing skills.
Growth Strategies

Listen Up: How to Respond to Customer Complaints

Set up the proper processes to receive feedback in advance for sustained positive outcomes.
Technology

Yelp Listings, Reviews to Be Featured in Yahoo Search Results

With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.

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