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Customer Relationship Management


Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.

Building a Business in the 'Thank You Economy'

Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.
Starting a Business

Innovator: DeviantART's Angelo Sotira

How Angelo Sotira turned 14 million independent artists into a groundbreaking social network.

Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.

Tips for Investing in Customer Relationship Management

Use it, protect it and maintain it. Learn how to make good on your technology investment with these guidelines.
Growth Strategies

Assurz Folds--Are Customers Stuck?

A company offering a "satisfaction guarantee" for major online retailers is going bankrupt; Steve Bass has details on what to do.
Starting a Business

The Future of Customer Service

Mobile technology is changing the way consumers search for answers.

Giving Thanks

A cornucopia of ideas to show your customers you appreciate their business.