Customer Relationship

Small Business Heroes

How to Build Trust to Pave the Road to Wealth

Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Starting a Business

Resources to Help Launch Your Business

From processing payments to building a website, these resources will help you get your startup running in no time.
Small Business Heroes

7 Steps to Landing and Profiting from Celebrity Customers

What the team on Animal Planet's Tanked learned from working with Tracy Morgan
Marketing

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
Starting a Business

Simple Sales Tips for Growing Your Customer Base

In this book excerpt, Steve Blank and Bob Dorf outline lean methods to get customers to spend more, and to send referrals your way.
Marketing

How Rapportive Helps Businesses Manage Customer Relationships

The company's Gmail add-on makes for a sleek social CRM tool.

How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.