How to Master the Two Key Parts of Your Online Presence
Discover the essential elements of email marketing and social media that will make your online marketing a success.
Becoming Indispensable to Your Customers
Your approach to value creation must begin with, be in partnership with and end with the customer
Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks
'U.S. consumers don't want better Coke, they want more interesting water.'
Why You Can't Stop Learning: Your Weekly Tips Roundup
Our network of experienced entrepreneurs offer tips on cash-flow, mission statements and more.
Tanya Benedicto Klich
News and Trends
10 Questions to Ask When Collecting Customer Data
What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Evaluating the Merits of Building Negotiating Into Your Prices
The "one price fits all" philosophy does not work in all industries and under all circumstances.
Doug and Polly White
Payments and Collections
What to Do When Final Payment is Due and the Client Won't Pay
Use these tips to avoid working for free.
Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After
Sales can be one fling after another but a long-term relationship is far more satisfying.
7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)
Customer service that goes above the norm is a necessity. Here's how to get it right.
How LinkedIn Has Killed Your Book of Business
There has been a paradigm shift in what is important to protect at companies.
Close Deals Faster With These 5 Steps
The sales process is finding out who the buyer is, what they want to buy, why they want to buy it and what you can do to fulfill that want.
Who Really Runs Your Enterprise?
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
3 Ways Your Current Customers Can Help You Acquire New Ones
For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
Starting a Business
Reprints & Licensing
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