Who Really Runs Your Enterprise?
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
3 Ways Your Current Customers Can Help You Acquire New Ones
For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
Make More Happen
How I Won My First Big Customer
I went out on a limb and made a commitment no one else would make. That made all the difference in my career.
10 Ways for Software Companies to Keep Customers Around
Take these proactive measures to reduce your churn rate.
Why Gmail Fails for Customer Support
Never skimp on that which directly affects customer communications.
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
3 Tips for Designing an Invoice That Gets You Paid Promptly
Your invoice is a chance to inform and remind the customer of what you agreed to and that you delivered.
How (and Why) to Pivot From Services to Products
Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Use This Infomercial Secret to Supercharge Your Product Pitch
While often captivating, repetitive, and a bit cheesy, there's a lot any sales professional can learn from infomercials about pitching a product.
Ready To Launch
What Great Brands Know: Commit and Stay Committed
Be as clear about what you will do as what you won't.
Hello? Can You Listen?
Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
Ready To Launch
For Your Startup to Thrive, You Need to Build Value for More Than Just Customers
Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
Mediocrity or Greatness? That is the Question.
A clear vision and devotion to the people a business affects are the hallmarks of the best companies.
Starting a Business
Reprints & Licensing
© 2016 Entrepreneur Media, Inc.
This ad will close in