Customers

Ask Entrepreneur

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
Customer Service

How to Deal With a Difficult Customer-Service Conversation

By following these conflict resolution techniques, you can get your way out of any tough conversation and find a resolution that works for all parties.
Buying a Business

How to Find, Buy and Turn Around a Fixer-Upper Business

Here's what you need to know if you plan on rehabbing an existing business.
Customer Engagement

6 Ways to Get a Fanatical Customer Base

Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Finding Customers

13 Tricks for Landing Your First Thousand Customers

Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.
Mistakes

Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes

When you launch a business, it's best to prepare for the best-case scenarios as well.
Customer Loyalty

How to Get Customers to Keep Coming Back

To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
Customer Service

4 Ways to Extend Customer Service Beyond Your 1-800-Number

To fine-tune your customer service, cultivate loyalty with a relationship-building approach that transcends single interactions.
Customers

5 Ways to Put Your Customers First

The sooner you can prioritize your customer's point of view and create products and experiences that reflect their needs, the more successful everyone will be.
Email Newsletters

How Frequently Should You Be Sending Out Your Email Newsletter?

The only way to survive the email-newsletter game is to keep testing until you arrive at the sweet spot that is unique for your business and audience.
Brand Advocates

Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.
Retail

How Retailers Are Adjusting Their Playbooks to Get Your Cash

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Ready for Anything

The Secret to Winning Customers and Growing Your Business

All of your business strategy should come down winning and keeping customers.
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