Customers

Marketing

How to Remove Negative Reviews Online and Protect Your Online Reputation

In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.

Growing a Business

How to Align Business and Customer Interests for Long-Term Success

If you have to chase customers, they may be the wrong customers for your business.

Growing a Business

The Simple Thing That the Owners of This Pizza Spot Do Every Day That Put Them on Yelp's Top 100 List Three Years in a Row

Alessandro Farrugio and his family are pizza restaurant experts, having been in the business for over four decades. Learn how they built their Yelp-acclaimed establishment by investing in authentic food and quality service.

Marketing

How to Overcome Consumer Skepticism and Embed Trust for Marketing Success

Trust isn't just a buzzword — it's the cornerstone of today's business landscape. So, how do you navigate this trust-driven world? Here's what you need to know.

Growing a Business

'Emails Work!' This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips.

Fishbowl CEO Adam Ochstein breaks down effective email marketing and explains how a hotel chain helped shape his idea of data personalization.

Growing a Business

When Customers Balked at High Prices, This Bubble Tea Maker Educated Them About Quality Ingredients. Now His Flea Market Stand Has Turned Into 3 Permanent Locations.

From day one, Mathew Wong's goal has been to share the authentic bubble tea experience with his community. By staying true to his vision and facing obstacles head-on, he's brought a taste of Asia to customers across three New York City neighborhoods with his company Tea and Milk.

Growing a Business

5 Innovative Ways to Give Your Customers the Personalized Experiences They Want

How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.

Marketing

Ensure Customer Loyalty By Hyperfocusing on These Customer Needs

Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.

Innovation

What Big Brands Can Learn From Mom & Pop Shops to Connect With Their Customers

As early adopters and adept users of technology, small retailers have some valuable lessons to offer their larger peers.

Branding

How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty

Wife and husband co-founders Amanda Huh and Stephen George discuss the launch and growth of their powerful membership platform Amaze.

Marketing

My Wife's Nutritionist Gets Better Sales Than You — Here's Why.

Selling is not easy, but it gets a lot easier if you learn from my wife's new nutritionist.

Growing a Business

Yelp Community Managers Share Their Best Tips for Black Shop Owners to Boost Business and Build Community

Three Yelp Community Managers share community-building resources and advice for Black-owned businesses and their customers.

Leadership

How To Embed Your Client Needs into Your Business DNA

Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.

Growing a Business

How to Provide More Value to Your Customers And Scale Your Company

Here are three value-add products and services that can help your business scale.

Marketing

3 Ways Founders Can Connect With Their Customers to Drive Sales

These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.