Design

Growth Strategies

Five Retail Design Myths Debunked

Be creative in your store design and take a skeptical view of the conventional wisdom.

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.

OrigAudio Hits It Big With Fold and Play Recycled Speakers

Two friends create quirky portable speakers inspired by a takeout box.
Marketing

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

Tips from a graphic designer on how to create great company logos.
Technology

How to Create Great Content for Your Website

How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
Marketing

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
Marketing

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Starting a Business

7 Retail Disaster Zones Every Storeowner Should Avoid

How to prevent common store design mistakes that can make your customers less likely to buy.
Starting a Business

A Sneak Peek at the Store of the Future

Look for more decentralized, less cluttered stores that offer experiences and personalized products.
Starting a Business

7 Tips to Create Winning Window Displays

How to design windows that will command attention and lure shoppers into your store.
Starting a Business

7 Layout Secrets of the Big Retail Chains

The right design and displays can steer customers to more merchandise and keep them shopping longer.

BeachMint Carves a Retail Niche with Celebrity Appeal

How Myspace veteran Josh Berman and serial entrepreneur Diego Berdakin are using personal recommendations for exclusive merchandise by celebrity design partners.
Starting a Business

Lighting Up Your Store -- and Your Sales

How to light your retail space to the best effect without breaking the bank.
Starting a Business

Six Design Mistakes to Avoid in Your Store

Careful planning can head off potential problems with your retail space before it's too late.

The New Trends and Technologies Driving Design

Innovation in the way products are designed, manufactured and delivered is spelling opportunities for small businesses of all types. Learn how forward-thinking entrepreneurs are putting them to work.