Digital Marketing - Page: 32

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.

Vin Gupta

4 Steps Needed to Transform the Digital-Marketing Industry

If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.

Kris Barton

Leverage the Holiday Season's Home Stretch

Extend promotions, build long-term relationships and be last-minute shopper-friendly. Building customer rapport is a year-round matter.

Mike Canarelli

KFC, Pizza Hut and Taco Bell Want Even More Millennial Customers in 2015

Yum Brands, the parent company of the three chains, is so focused on millennials, its executives used Twitter lingo during a major investor meeting.

Kate Taylor

Girl Scout Cookie Sales Are Now Clickable

Troops will soon be able to hone their entrepreneurial skills on the Internet.

Laura Entis

Transform Seasonal Shoppers Into Loyal Shoppers Year-Round

Harness these six methods to secure new customers for the long haul.

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.

Brett Relander

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.

Derek Miller

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.

Duane Forrester

Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat

On Monday, Taco Bell launched its first ever dollar menu, with advertising that looked as cheap as the tacos.

Kate Taylor

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.

Simon Lande