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Digitization

Content Marketing

Why Content Marketing is Important for Active Customer Engagement

Ask yourself "why should the target audience view my content?"
tech entrepreneurs

How India is Inching Towards its Digitization Goal with Govt-tech Entrepreneur Partnership

The state and national governments have realized the value tech entrepreneurs bring
Digitization

'Become Digital' if Not 'Born Digital'

Many retailers are reaching out to customers through offline channels such as stores as well as online avenues such as mobile apps and websites
dental businesses

Chronicles of the New-Age Oral Digitalization

India is definitely emerging as one of the most sought after destinations for dental tourism in the world
Marketing

Here's How Entrepreneurs can Improve Their End-user Engagement

Marketers have realized that unless there is an end-user engagement, brands do not stand a chance to connect with its audience
FinTech

Indian Banks are Digitizing to Tap This One Customer Segment That is Huge

'Millennials is not just a cool term; they are the future of banking', says Kotak Mahindra's Chief Digital Officer
Digitization

This Man Is Digitising India, One Project At A Time

Meet the man who helmed the passport seva project
Digital Wallets

This Indian Digital Wallet Company Founder Says Its Biggest Competitor is Cash

Upasana Taku expects overall digital payments to contribute 35-40 percent of total transactions in the economy by 2018.
Digitization

Critical Factors That Makes The Digitalization Scary And Sensational

For starters, it must be accepted that the idea of a software being 'unbreakable', as has been utilized by many, is extremely impractical and hazardous.
digital india

How Digital is India Towards a Cashless Future?

The biggest roadblocks to digitization of finance are security and perceived security.
Digital Wallets

Just Being A Digital Wallet Is Not Viable Says India's Top Banker

"Is this wallet any better than the cash back. I don't have a INR 1600 cr loss. You eliminate the loss then we will talk."
SMEs

#5 Things SME Owners Must Read Before Taking the Digital Plunge

Once SMEs have the right tools, they can grow their business.
demonetization

Post Demonetisation in India, Fintech is the Sector To Watch For

What is heartening being the fact that for the first time such extensive technology enablement conversations, clarifications are happening across the country.
digital india

5 Most Digitized States In India

We know about PM Modi's plan, but what are our state governments up to?