Direct Mail Solution
Going Green With Direct Mail
Learn how to be environmentally conscious with your direct mail marketing.
How the Seasons Affect Your Direct Mail Campaigns
For the best results from your direct mail campaigns, learn how responses vary according to the time of year.
How to Successfully Track the Results of Your Mail Campaign
Increase your mailing response rate by tracking and taking a serious look at your results.
How to Work With a Mailing List Broker
Specific things to look for when trying to identify a list broker to work with.
How to Avoid Mailing to a Disaster Area
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
3 Split Tests to Improve Your Direct Mail Results
If you want to increase your response rate, make sure you are ALWAYS testing something new.
8 Laws for Writing Copy That Sells
Crafting effective ad copy is easy-if you follow this expert advice.
6 Lessons From the Legends of Advertising
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
18 Things Testing Your Ads Can Teach You About Effective Advertising
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
How to Overcome Writer's Block and Create Great Ad Copy
Use the same process a famous copywriter used to get down to work and write great ad copy every single time you try.
17 Tips for Increasing the Selling Power of Your Ad Copy
Put these tips to work for you when you're writing ad copy and you'll see your writing improve.
How to Sell With Emotion
Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
4 Tips for Crafting the Ideal Sales Letter
When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
4 Tips to Find the Best Copywriter for Your Business
Before you hire your company's copywriter make sure they fit these four qualities.
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.