Direct Marketing

Marketing

Boomers: The Wealthy Client Group You Can't Ignore — Here's the Best Way to Market to Them.

Believe it or not, direct mail aligns perfectly with the preferences of Boomers.

Marketing

Here's an Ad that Sucks. Here's How to Fix It.

To show you the power of good advertising, I'm taking one real ad and fixing it up. Behold the power of direct-response strategies!

Marketing

Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z

Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.

Marketing

Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Marketing

Emails Are Back...But Where Did They Go?

You might think email is so 2000s, but more businesses are utilizing it over social media.

Marketing

The 3 Types of Freedom Affluent Shoppers Are Craving

By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.

Growing a Business

Need to Get People Paying Attention to Your Brand? Hold a Contest.

But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.

Marketing

Why You Shouldn't Worry About Branding Until You Make 6 Figures

If you're not already bringing in major sales, you need to spend your money on this first.

Marketing

5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows

Trade shows are an important component of B2B marketing because they fit almost every budget.

Business News

10 Offline Marketing Strategies That Still Work Today

Check out these classics with staying power.

Marketing

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Marketing

Going Green With Direct Mail

Learn how to be environmentally conscious with your direct mail marketing.

Business Process

15 Unorthodox Ways to Get Your Foot In the Door

From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.

Marketing

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.

Marketing

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.