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Meet the Miller Lite Cantroller, a Gamepad That's Also a Can of Beer
Gaming

Meet the Miller Lite Cantroller, a Gamepad That's Also a Can of Beer

It's a beer can, it's a game controller, it's a very strange piece of promotional material.
Will Greenwald | 4 min read
Marketing and Branding Wins and Losses From E3 2017

Marketing and Branding Wins and Losses From E3 2017

Makers of video games pulled a variety of stunts at this year's show.
Stephen J. Bronner | 5 min read
Watch Microsoft's Eye-Popping Hololens Demo Using Minecraft

Watch Microsoft's Eye-Popping Hololens Demo Using Minecraft

Hold your pickaxe, partner. Microsoft just blew Minecraft clear out of the sandbox. Way out.
Kim Lachance Shandrow | 1 min read