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Ecommerce

Technology

How to Safeguard Online Shopping Transactions

A secure credit-card transaction system can encourage shoppers to make purchases and help ensure that you stay in business.
Entrepreneurs

Fast-Growing Chegg Aims for High Marks with Students

From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.
Growth Strategies

Seven Ways to Whip Your Website into Shape

Here is a guide for giving your business website a makeover that will help attract more clients in 2012.
Marketing

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Growth Strategies

Should Small Businesses Join 'Free Shipping Day'?

To help you decide, three entrepreneurs share their past experiences.
Growth Strategies

The Entrepreneur Behind 'Free Shipping Day'

Meet Luke Knowles, who has made Free Shipping Day bigger than Black Friday.
Marketing

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Starting a Business

How One Startup Streamlined and Stylized its Online Storefront

The owner of online consignment shop Closet Rich turned to Goodsie when it was time to dress up for customers.
Entrepreneurs

New York Startup Brings Art to the Online Masses

Entrepreneur Jen Bekman envisions--and is creating--a world that puts art in reach of the masses.
Growth Strategies

How Online Retailers Can Ride the Exports Growth Wave

Online sales are still booming in Spain, Brazil, China, Russia and Mexico, and their ecommerce growth rates are expected to outpace U.S. growth in the next four years. Here are eight tips for e-tailer...
Growth Strategies

Five Small Business Lessons from Netflix's Qwikster Split

Customers were downright irate when Netflix announced it would separate its DVD and streaming offerings. Here are some lessons to take away from that business bungle.
Marketing

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
Growth Strategies

How to Grow Your Business in Risky Times

Owners are finally coming out of survival mode and moving into growth mode. Here are a few suggestions for how to grow without taking on added risks.
Starting a Business

Big Cartel: An Etsy-Style Marketplace for Bands and Artists

Big Cartel offers bands, fashion designers, poster printers and other talents an online platform to market their merchandise.