More From This Topic

Marketing

Why Guy Kawasaki Is Enchanted With the Ford Mustang

The celebrated book author talks about muscle cars and perfect products.
Marketing

Guy Kawasaki on Writing an Effective Mission Statement

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Marketing

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue