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Enchanting Customers

Mobile Marketing

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.

Making the Business Case for Human-Centered Design

Grow a sustainable enterprise that satisfies users and retain employees in the process.

Guy Kawasaki: How to Enchant Your Employees

The celebrated business author says business owners could take a page from Mike Rowe of TV's 'Dirty Jobs.'

Guy Kawasaki on Gaining Customer Trust

The venture capitalist and business author shares tips on customer service.

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.

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Guy Kawasaki on Writing an Effective Mission Statement

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Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.