Entrepreneur Bookstore

Marketing

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Starting a Business

5 Ways to Hatch Your Next Business Idea

The first step in building a successful business is to stand out from the crowd. Here's a real-world, step-by-step guide to distinguishing yourself and your product.
Marketing

Driving Awareness with Vehicle Advertising

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Growth Strategies

Marketing Math: What's a New Customer Really Worth?

You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
Starting a Business

7 Tips for Naming Your Business

Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.
Social Media

How to Get the Most Bang For Your Facebook Ad Buck

Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Entrepreneurs

Which Way Is Best: Relationships First or Business First?

Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.
Marketing

Meeting in the Middle: Networking With the Opposite Sex

Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.
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