Experimental marketing strategies
Data-Driven Marketing in 2016: Bigger, Faster, Better
Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.
5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns
Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
Creating Insight-Driven Experiences to Build Brands
What does your audience really want? That's what you need to find out.
How to Experiment With Marketing Without Ruining Your Business
This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Build a Strong Brand With More Friendly Interactions, Less Marketing
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Does a 6-Hour Workday Lead to Better Productivity? Sweden's About to Find Out.
An economic experiment set to be held in Sweden's second largest city, Gothenburg, will see the hours of an average workday slashed in hopes of enhancing productivity.