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Experimental marketing strategies
HBO's Silicon Valley offers insight into the perennial struggle between sales and engineering, between marketing and manufacturing.
It's hard to build trust and intimacy over the phone or email. Why not change things up and instead get up close and personal?
Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.
Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
What does your audience really want? That's what you need to find out.
This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
An economic experiment set to be held in Sweden's second largest city, Gothenburg, will see the hours of an average workday slashed in hopes of enhancing productivity.