Experimental marketing strategies

The 'Triangles of Success' Are More Than a Good Laugh

HBO's Silicon Valley offers insight into the perennial struggle between sales and engineering, between marketing and manufacturing.

Steve Harvey

7 Reasons to Stop Writing Cold Emails and Throw an Event Instead

It's hard to build trust and intimacy over the phone or email. Why not change things up and instead get up close and personal?

Bill Carmody

Data-Driven Marketing in 2016: Bigger, Faster, Better

Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.

David Steinberg

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.

David Saef

Creating Insight-Driven Experiences to Build Brands

What does your audience really want? That's what you need to find out.

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.

Neil Patel

How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.

Brett Relander

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.

Cory Sistrunk

Does a 6-Hour Workday Lead to Better Productivity? Sweden's About to Find Out.

An economic experiment set to be held in Sweden's second largest city, Gothenburg, will see the hours of an average workday slashed in hopes of enhancing productivity.

Geoff Weiss

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.

Diana Ransom