Experimental marketing strategies

Small Business Heroes

How Do You Measure the Impact of an Experience?

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.

The 'Triangles of Success' Are More Than a Good Laugh

HBO's Silicon Valley offers insight into the perennial struggle between sales and engineering, between marketing and manufacturing.

7 Reasons to Stop Writing Cold Emails and Throw an Event Instead

It's hard to build trust and intimacy over the phone or email. Why not change things up and instead get up close and personal?

Data-Driven Marketing in 2016: Bigger, Faster, Better

Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.

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Small Business Heroes

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What does your audience really want? That's what you need to find out.
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How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
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How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
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Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Productivity

Does a 6-Hour Workday Lead to Better Productivity? Sweden's About to Find Out.

An economic experiment set to be held in Sweden's second largest city, Gothenburg, will see the hours of an average workday slashed in hopes of enhancing productivity.
Starting a Business

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.