Experimental marketing strategies

Data-Driven Marketing in 2016: Bigger, Faster, Better

Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.

David Steinberg

· 6 min read

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.

David Saef

· 4 min read

Creating Insight-Driven Experiences to Build Brands

What does your audience really want? That's what you need to find out.

Gabrey Means & Cassie Hughes

· 4 min read

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.

Neil Patel

· 6 min read

How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.

Brett Relander

· 4 min read

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.

Cory Sistrunk

· 4 min read

Does a 6-Hour Workday Lead to Better Productivity? Sweden's About to Find Out.

An economic experiment set to be held in Sweden's second largest city, Gothenburg, will see the hours of an average workday slashed in hopes of enhancing productivity.

Geoff Weiss

· 2 min read

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.

Diana Ransom