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Facebook

Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Marketing

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Starting a Business

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Starting a Business

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
Marketing

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
Franchises

Facebook Friends Franchises

The social-networking giant joins the International Franchise Association, with plans to appear at the trade group's annual meeting.
Finance

Venture Investors Spar Over the Tech Bubble

Call it a bubble or not, Groupon's lower valuation may throw a wrench in it.
Starting a Business

How Tagged Made a Turnaround for Growth

A look at how the third-largest social network built a following, plus hiring tips for expanding businesses.
Marketing

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Starting a Business

Five Keys to Building a Successful Gaming Company

Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
Marketing

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
Marketing

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.