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Fashion

Marketing

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Marketing

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Starting a Business

How One Startup Streamlined and Stylized its Online Storefront

The owner of online consignment shop Closet Rich turned to Goodsie when it was time to dress up for customers.
Starting a Business

High Stakes: Launching a Startup at Harvard B-School

Going to business school is a job in itself. Trying to start a company at the same time can be even more daunting. Daniel Gulati of FashionStake did both.
Starting a Business

How a New Design Label Broke into Fashion Week

Porter Grey, a fashion line started by sisters Alexandra & Kristen O'Neill in 2006, is making its second appearance at Fashion Week. Find out how they learned the business and made it into one of the industry's biggest showcases.
Entrepreneurs

How to Dress the Part As an Entrepreneur

The T-shirt-and-hoodie set is changing the rules of dressing for work.
Starting a Business

Cheap Jack's Finds Decades-Long Success in Vintage Fashion

How an old-school New York entrepreneur is still standing strong in the fickle fashion industry.
Technology

How Polyvore Became a Trend-Setter in Social Shopping

This online community tells your network what to wear. Plus, a look at more ground-breakers in social commerce.
Starting a Business

How a Microbusiness Rebounded from the Recession

A fashion startup survives cash-flow problems and redesigns itself for a comeback.
Growth Strategies

How a Young Fashion Designer Stands Out in a Crowded Market

From listening to customers to creating a unique product, Rebecca Minkoff shares her top tips.
Entrepreneurs

The Innovators: Dannijo's Jodie & Danielle Snyder

The founders of a fashion jewelry collection talk about their journey as an upstart brand in the ever-changing fashion business.
Entrepreneurs

Vintage Clothing Business Thrives in a Mad Men World

How a chef turned her love of retro fashions into a new career.
Starting a Business

The New Faces of Fashion Entrepreneurship

How five entrepreneurs turned their creative ideas into profits in the competitive and often capricious world of high fashion.